Getting started is hard.
You have a bunch of ideas in your head.
There are some things you are looking forward to doing.
There is also a list of things that you know you need to take care of.
The lists in your head can be both exciting and overwhelming.
There is no ‘right’ way to move forward. The only ‘right’ thing to do is to get started. Here is a list of things to consider. The order is not crucial. Getting started is the crucial item.
I organize this list into 3 sections:
First, make sure you know who you are and where you are going.
Second, make sure you have a solid plan to communicate with your audiences.
Third, have a system to stay on track as your activity level ramps up.
My list includes some things you would expect. Things like a website, business name and social media. Some of the items on my list surprise people. The order may surprise you too.
Here is my list. The order reflects my ideas to fit the most people. You should consider everything through the lens of your own experience and intentions. Then get started on the items on your list. And do them in the order that works best for you. (If you want to think about how these items could help you. Get our free worksheet with the list and “how to” information.
Make sure the business fits you
Reality Check: Owning a business is very attractive from the outside. It can also be really attractive from the inside if it really fits you.
Names matter, but are probably not as critical as it feels when you are trying to decide on one. Taglines are really helpful for positioning. A tagline is also easier to change than a company name.
Your domain name (like affinigent.com or bigtechnology4smallbusiness.com) is something that you can own. It identifies your business on the web and you can also use it for your email.
Google My Business
(also Bing Places, maybe Yahoo/Yext)
This is essentially a free web page that Google wants people to see. Take advantage of it.
Branding identifies your business. It is how your customers recognize and experience your business. A strong brand is more than just a logo; it’s reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.
Unique Selling Proposition
A unique selling proposition is a statement you choose to embody that differentiate your products and your brand from your competitors. Don’t be like everyone else. Be unique.
Stories can define your brand, get customers on your side and build your team. Know your story from the start so you can share it at every opportunity.
One Page Website (more if appropriate)
Your website is your rock. It is home base and an environment that you can totally control, unlike social media and directories. Unless your business is actually web based, you should start with a simple website that tells your essential story. There should be a Call to Action that powers your primary lead source (phone call, visit, email, etc.)
Facebook Page, LinkedIN Profile & Company Page
These are high profile listings. You need to have basic info about your company on these pages. They should link to your website (your rock). Lots of posts and a posting strategy are not critical yet, just show up with the basic information about you.
Blog and Social Media Posting
Sharing content is key to developing relationships with customers and moving along their journey to Know, Like and Trust you.
Directories on the Internet
There are over 100 directories to consider. We have a list and some guidelines on selecting the right directories and getting your listing setup properly.
You should decide on a few measures to track to get started. Monitoring your metrics helps you allocate resources and grow. Website visitors, Google My Business activity, and social media activity are excellent places to start.
By the way, there’s a free worksheet based on this list. It could help you decide what’s best for your business and current circumstances.