5 reasons you should come to Business Heroes and learn about Facebook advertising

Hi, this is Don Bishop with 5 reasons you should come to our next business heroes event on October 25th 2017 at Affinigent to learn about Facebook advertising: Facebook advertising is huge. FB generated 9.16 Billion in ad revenue in the 2nd quarter of 2017. That is really huge. It is targeted. Facebook knows a…

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What you missed at our Business Heroes September 2017 Event

Don’t miss the next Business Heroes – Click for details. Here is what you missed at our September 2017 event.   We talked about the general framework of Lifecycle Marketing and where Landing Pages fit into the overall framework. Landing Pages are a tactic in marketing to move a ‘viewer’ or ‘consumer’ of content from…

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2 Great Internet Marketing Presentations I Saw Yesterday

I attended a great Internet Marketing Meetup yesterday. There were 2 presentations with ideas worth sharing. The first presentation was on Conversion Rate Optimization for your website. In almost every case we want to get some kind of response when people come to a site. We want them to call, or download a lead magnet…

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Small Business Success Meetup in York, PA

Small business success meetup

Is there is an entrepreneurial spirit in you? It might be a burning desire to do it ‘on your own’. For some people it is more of a ‘screw the 9 to 5’ kind of motivation. No matter how you got here, this is the place to get advice and camaraderie around the big idea…

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Is your marketing focused on the right results?

Focus on getting the business!

Lots of people talk about marketing in ways that just don’t make any sense to me.  People who start new businesses often spend lots of effort on a logo and business cards.  These are both valuable tools and they may help you get business but they do not actually get you any business.  Marketing efforts…

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Which do you think I love more: Automation or my wife?

I love anything that makes my life easier.

I love anything that makes my life easier. Also, I am not nuts.  I love my wife AND I love automation. In that order. My wife makes my life easier in many ways and she is clearly beyond definition. I can define automation like this: automatic working of a …, process, or system by devices…

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You are a target… Attention to security is step #1

You are a target. Shore up your security!

Passwords are a pain. To protect yourself you need complex passwords and you need them to be different for different sites. Here is a link to our article on how we handle passwords. Even with a good passwords, you can be at risk in a number of ways. The next level of protection is designed…

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Systems – Get Organized. From Anywhere

Systems – Get Organized. From anywhere

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Are You Ready For Google’s 2017 Update?

Learn about SEO and Google Rankings

Way back in 2014 Google called for “HTTPS everywhere” at their Developers Conference. Google wants all internet users to feel safe when browsing the internet by ensuring that websites implement encrypted protocols. These encrypted protocols provide security for internet users when data is transmitted back and forth from uses and websites. Since January of 2017…

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5 Things that would be happening right now *if* your marketing was automated

5 Things that would be happening right now *if* your marketing was automated

Most of the time you are doing some critical part of keeping your small business successful. If you had a good marketing automation system in place, marketing activities could be happening automatically at the same time as everything else. 1: Follow up Messaging Would Be Turning Leads Into Customers. Leads to your website would get…

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Take a look at “The Small Business Office Automation Guide”

The Small Business Office Automation Guide

In the not-so-distant past, offices had rooms filled with files and staff members dedicated to organizing them. Employees entered customer information into systems or spreadsheets, one word at a time. They spent much of their days typing e-mail replies, calling customers about appointments, and chasing paperwork to be completed. Plenty of offices still operate this…

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Is your website working hard enough?

Is your website working hard enough?

Most (but not all) businesses these days have a website.  Some websites are integral parts of the operation of the business while other websites kind of just sit there, forgotten. Either way, as a business person it probably makes sense to ask yourself, “Is my website working hard enough?” In my mind, there are 3…

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Password Security – Staying one step ahead of evil on the Internet

Staying one step ahead of evil on the Internet

Passwords are a pain.   There are really two goals with passwords and they are diametrically opposed.  I want the process to be EASY but I also demand that I stay SECURE. My journey with passwords over the years has gone lots of different places.  Quite frankly, my primary motivation in the past has been…

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Marketing is good for business. Automation is good for business. So Marketing Automation must be amazing!

Marketing is good for business, automation is good for business so marketing automation must be amazing

Wouldn’t it be nice to have a marketing system that was working 24/7 to develop leads and make it easier to sell in your business?  Marketing Automation might be for you. Click for our free eBook of 25 Things Every Small Business Should Automate Marketing automation is not well known by many business owners/marketers. But…

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Using my office ‘phone’ from home or wherever ‘home’ happens to be

It is easy today to be as connected to your business as you want to be. I can answer work calls from overseas in my home office at 5:00 AM my time just as easily as I can take that same call in the office. I can also take important business calls on my office…

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Lifecycle Marketing for Small Business

The basics of Lifecycle Marketing are to first Attract a customer, then Sell them and ultimately Wow them. This framework is really helpful in structuring your business for long term, repeatable success. View Presentation Now!

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Get started with Google Analytics right away

Google Analytics is the premier tool to see what is currently going on with your website. If you are not using Google Analytics, this tip sheet will show you how to get started and why you should be using this amazing tool. Download Tip Sheet Now!

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Technology Levels the Playing Field for Small Business

As I write this it is November 28, 2015 – sometimes known as Small Business Saturday.  The notion that small business is important to our economy and worthy of recognition has become commonplace in popular culture.  Big Technology for Small Business exists to help people on the front lines of small business take advantage of…

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