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The ‘Working Smarter’ Blog
Missed Business Heroes on April 17th?
Did you miss the Business Heroes meeting on April 17th? Maybe you're back for a second listen? Well whatever your reason, you can watch the full meeting again here! Our topic for April was 'Know, Like & Trust' in Action: Strategies for building successful customer...
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Clate Mask: ‘Focus on the basics’ for success
Clate Mask, co-founder and CEO of Keap/Infusionsoft, talks about why he is focused on small business success and the 3 campaigns that every small business should have: Watch:...
read more![What does business transformation look like? [Interview with Adam Lawrence]](https://bt4sb.com/wp-content/uploads/2019/04/adam-full2-400x250.jpg)
What does business transformation look like? [Interview with Adam Lawrence]
Our March Business Heroes drill-down topic was Transformation. I recently had the privilege to meet and interview Adam Lawrence about business transformation. Adam has years of experience transforming business and factory processes through his business, Process...
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Archived content from BT4SB/Business Heroes available now
Much of the content from Business Heroes events is archived on our website. Here are some links for you to explore: My Marketing Paradigm: https://vimeo.com/327299537 Networking Training: https://vimeo.com/287303160 Getting started with dashlane -...
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Transforming Business Heroes to live and online
Business Heroes is changing. I like to call it a Transformation. Here is the story. Last month on February 20th was our Business Heroes event. It started snowing at 9 AM. Our Business Heroes live event was at 3:30 PM. Every weather forecaster...
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Meet Dennis Yu – Facebook genius
I recently had the pleasure to be in the room when Dennis Yu was talking about Facebook Advertising. This was part of the Keap (formerly Infusionsoft) PartnerCon2019 event in Phoenix AZ. Listening to Dennis is kind of like drinking from a fire hose. He has so much...
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Office Hours
Have a pressing question that you just want answered? That’s why office hours exists to help. This regular webinar event seeks to answer your questions about small business strategies, how to implement technologies, and more. BT4SB Members can not only access to this great content, but get invites to participate in the events and to contribute.
Business Heroes
We’re committed to seeing small businesses succeed. That’s why we’ve organized the FREE discussion and networking event known as ‘Business Heroes’. In this monthly meeting, we cover topics relevant to small business owners… topics that we’ve heard from our clients time and time again in the form of questions: How can I get more leads? Which eCommerce platform do I need? Should I follow up more regularly with my current customers? What is HTTPS and does it matter to me?
The handouts, worksheets, and other resources from the meetings are FREE to download. You just have to create a free account.
Tips, Training, & Techniques
Your sales funnel
Whether you realize it or not, other companies have used their “sales funnel” on you when you bought or considered buying something. You can create your own seller’s process to help your leads become your customers.
Domain name scams
When you register a domain name, your contact information on that domain registration is made public unless you hide it. This makes it easier for people to access your information and potentially scam you.
Password protection
Since most online services require you to use your email address for your login, your email becomes a single point of failure for all your accounts. Shore up your email address with a strong, hard-to-guess password and use 2-Factor Authentication if your email provider supports it.
Upcoming Events
Big Technology for Small Business
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