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The ‘Working Smarter’ Blog

4 Pillars of a Better Business

There are a few ways to be successful in business. Unfortunately, there are many, many ways to be unsuccessful. A lot of this comes down to how you handle the 4 "pillars". "What are the 4 pillars?", you may ask. Great question! They're what I would consider to be the...

Is your marketing focused on the right results?

Lots of people talk about marketing in ways that just don’t make any sense to me. People who start new businesses often spend lots of effort on a logo and business cards. These are both valuable tools and they may help you get business but they do not actually get...

You are a target… Attention to security is step #1

Passwords are a pain. To protect yourself you need complex passwords and you need them to be different for different sites. Here is a link to our article on how we handle passwords. Even with a good passwords, you can be at risk in a number of ways. The next level of...

Are You Ready For Google’s 2017 Update?

Way back in 2014 Google called for "HTTPS everywhere" at their Developers Conference. Google wants all internet users to feel safe when browsing the internet by ensuring that websites implement encrypted protocols. These encrypted protocols provide security for...

5 Things that would be happening right now if your marketing was automated

Most of the time you are doing some critical part of keeping your small business successful. If you had a good marketing automation system in place, marketing activities could be happening automatically at the same time as everything else. 1: Follow up Messaging Would...

Take a look at “The Small Business Office Automation Guide”

In the not-so-distant past, offices had rooms filled with files and staff members dedicated to organizing them. Employees entered customer information into systems or spreadsheets, one word at a time. They spent much of their days typing e-mail replies, calling...

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