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The ‘Working Smarter’ Blog

You are a target… Attention to security is step #1

Passwords are a pain. To protect yourself you need complex passwords and you need them to be different for different sites. Here is a link to our article on how we handle passwords. Even with a good passwords, you can be at risk in a number of ways. The next level of...

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Are You Ready For Google’s 2017 Update?

Way back in 2014 Google called for "HTTPS everywhere" at their Developers Conference. Google wants all internet users to feel safe when browsing the internet by ensuring that websites implement encrypted protocols. These encrypted protocols provide security for...

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Upcoming Events

Jun
20
Wed
Business Heroes Event – June 2018 @ Affinigent Inc
Jun 20 @ 3:30 pm – 5:00 pm

When: June 20th, 2018 @ 3:30pm
Where: Affinigent Offices: 4 Kent Rd, York PA, 17402 (2nd Floor): Click here for a map the event!
What: Sales funnels for Fun and Profit
The analogy of a sales funnel works in many ways.  The core idea is that in a selling system there are lots of initial contacts that get sorted down into the ones that become customers.  So there is lots that go in at the top but everything comes out at the bottom in an orderly way. Ideally, with a real funnel you do not have spillage.  In our selling funnel we hope to eliminate some prospects who are not qualified is some way but we do it on purpose. Accidently having a leaky funnel wastes time and money.  We will discuss how to avoid a leaky funnel.

New leads are the lifeblood of many growing businesses. There is no right way to get leads. What you need is the right stream of leads and a process that turns enough of them into profitable customers. Leads can come from sources like the web, referrals, cold calls or anywhere else. The key is to have a process to handle the leads and automate follow up.

 [button_3 bg=”silver” text=”reserve-your-spot.png” align=”center”/ href=https://affinigent-ea9a58.pages.infusionsoft.net]

The mission of Business Heroes is:
To help small business owners with the strategy, tools and resources needed to grow their businesses.

MONTHLY MEETINGS

Each monthly event includes training, sharing, discussions and the kind of community that only comes from face-to-face sharing with entrepreneurial peers.

After our general session from 3:30 to 5:00pm many attendees choose to hang around for networking at 5:00pm.  There will be drinks, snacks and some special extra training opportunities too.

Our “Drill Down” topic for June 20, 2018 is:  Sales funnels for Fun and Profit

Register Now!

OUR MARKETING APPROACH

Training is organized around the concept of Lifecycle Marketing.  Our Lifecycle Marketing Approach focuses on 3 key customer interactions:

attract-sell-wow graphic
When these three elements are systematized and working in a coordinated way you have a sustainable business that is primed for growth.

 

FAQs

Who can come?
Anyone with a small business or an idea to create a small business is welcome.  The events are free and you are encouraged to bring a friend too.

What are my transportation/parking options for getting to and from the event?
Our venue is easy to access in East York from Rt 30 or Rt 83.  There is plenty of free parking is available on site

What can I bring into the event?
Bring you laptop or device if you want but it is not required. There is free Wi-Fi available.  Attire is casual.

How can I contact the organizer with any questions?
Don Bishop at 717.230.1937
dbishop@affinigent.com
or
Jen Giambalvo at 717.253.9291
jen.g@affinigent.com

Who is in charge?
Don Bishop is the primary facilitator and trainer for the meetings. Don has owned a number of small businesses and is currrently the President of Affinigent, Inc. and the Publisher of BigTechnology4SmallBusiness.com.

Jul
18
Wed
Business Heroes Event – July 2018 @ Affinigent Inc
Jul 18 @ 3:30 pm – 5:00 pm

When: July 18th, 2018 @ 3:30pm
Where: Affinigent Offices: 4 Kent Rd, York PA, 17402 (2nd Floor): Click here for a map the event!
What: Building a Sustainable business
In many businesses, marketing is something that is done in a haphazard way, usually in response to some external event or stimulus.  A systematically organize sustainable business has marketing activities build into its normal course of business. This means that marketing is always happening and growth is sustainable.

New leads are the lifeblood of many growing businesses. There is no right way to get leads. What you need is the right stream of leads and a process that turns enough of them into profitable customers. Leads can come from sources like the web, referrals, cold calls or anywhere else. The key is to have a process to handle the leads and automate follow up.

 [button_3 bg=”silver” text=”reserve-your-spot.png” align=”center”/ href=https://affinigent-698bdc.pages.infusionsoft.net]

The mission of Business Heroes is:
To help small business owners with the strategy, tools and resources needed to grow their businesses.

MONTHLY MEETINGS

Each monthly event includes training, sharing, discussions and the kind of community that only comes from face-to-face sharing with entrepreneurial peers.

After our general session from 3:30 to 5:00pm many attendees choose to hang around for networking at 5:00pm.  There will be drinks, snacks and some special extra training opportunities too.

Our “Drill Down” topic for July 18, 2018 is:  Building a Sustainable business

Register Now!

OUR MARKETING APPROACH

Training is organized around the concept of Lifecycle Marketing.  Our Lifecycle Marketing Approach focuses on 3 key customer interactions:

attract-sell-wow graphic
When these three elements are systematized and working in a coordinated way you have a sustainable business that is primed for growth.

 

FAQs

Who can come?
Anyone with a small business or an idea to create a small business is welcome.  The events are free and you are encouraged to bring a friend too.

What are my transportation/parking options for getting to and from the event?
Our venue is easy to access in East York from Rt 30 or Rt 83.  There is plenty of free parking is available on site

What can I bring into the event?
Bring you laptop or device if you want but it is not required. There is free Wi-Fi available.  Attire is casual.

How can I contact the organizer with any questions?
Don Bishop at 717.230.1937
dbishop@affinigent.com
or
Jen Giambalvo at 717.253.9291
jen.g@affinigent.com

Who is in charge?
Don Bishop is the primary facilitator and trainer for the meetings. Don has owned a number of small businesses and is currrently the President of Affinigent, Inc. and the Publisher of BigTechnology4SmallBusiness.com.

Aug
15
Wed
Business Heroes Event – August 2018 @ Affinigent Inc
Aug 15 @ 3:30 pm – 5:00 pm

When: August 15th, 2018 @ 3:30pm
Where: Affinigent Offices: 4 Kent Rd, York PA, 17402 (2nd Floor): Click here for a map the event!
What: Your Marketing ‘voice’
Your marketing voice can be a valuable asset in developing relationship with people who will know, like and trust you.  This trust is the foundation for gaining new customers. Your voice needs to come from your authentic self and be free of jargon, buzzwords and other types of barriers that we often put up without even knowing it.

New leads are the lifeblood of many growing businesses. There is no right way to get leads. What you need is the right stream of leads and a process that turns enough of them into profitable customers. Leads can come from sources like the web, referrals, cold calls or anywhere else. The key is to have a process to handle the leads and automate follow up.

 [button_3 bg=”silver” text=”reserve-your-spot.png” align=”center”/ href=https://affinigent-4fb3e6.pages.infusionsoft.net]

The mission of Business Heroes is:
To help small business owners with the strategy, tools and resources needed to grow their businesses.

MONTHLY MEETINGS

Each monthly event includes training, sharing, discussions and the kind of community that only comes from face-to-face sharing with entrepreneurial peers.

After our general session from 3:30 to 5:00pm many attendees choose to hang around for networking at 5:00pm.  There will be drinks, snacks and some special extra training opportunities too.

Our “Drill Down” topic for August 15, 2018 is:  Your Marketing ‘voice’

Register Now!

OUR MARKETING APPROACH

Training is organized around the concept of Lifecycle Marketing.  Our Lifecycle Marketing Approach focuses on 3 key customer interactions:

attract-sell-wow graphic
When these three elements are systematized and working in a coordinated way you have a sustainable business that is primed for growth.

 

FAQs

Who can come?
Anyone with a small business or an idea to create a small business is welcome.  The events are free and you are encouraged to bring a friend too.

What are my transportation/parking options for getting to and from the event?
Our venue is easy to access in East York from Rt 30 or Rt 83.  There is plenty of free parking is available on site

What can I bring into the event?
Bring you laptop or device if you want but it is not required. There is free Wi-Fi available.  Attire is casual.

How can I contact the organizer with any questions?
Don Bishop at 717.230.1937
dbishop@affinigent.com
or
Jen Giambalvo at 717.253.9291
jen.g@affinigent.com

Who is in charge?
Don Bishop is the primary facilitator and trainer for the meetings. Don has owned a number of small businesses and is currrently the President of Affinigent, Inc. and the Publisher of BigTechnology4SmallBusiness.com.

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Big Technology for Small Business

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